Floral Artist - Teacher - Mentor
A 7-day immersive training in design integrity, personal design voice, and clear direction.
Floral design matters to me.
The person behind the work matters even more.
When the person is clear,
the design follows.
A 7-day immersive masterclass in Belgium
for floral creatives who want stronger design integrity,
a clearer personal design voice,
and direction that feels true.
7-day floral design masterclass in Belgium
QUICK ANSWER
Bloom Up Masterclass is a 7-day immersive training with Tom De Houwer for floral professionals and passionate floral creatives.
Some of you work professionally.
Some of you create because it is your craft and your joy.
In both cases, the goal is the same:
work that feels clear, honest, and true.
You will train floral design development, composition, and structure.
And you will develop the person behind the work.
Through inner clarity and practical foundations,
your work becomes stronger, calmer, clearer, and more your own.
One Sentence
Craft in your hands. Clarity in your choices. Direction in your path.
“Your next level is not more pressure. It’s more alignment.”
Tom De Houwer
What you will train
In Bloom Up, we work on three layers:
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Design development (mechanics, composition, structure)
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Inner clarity (your signature, confidence, what holds you back)
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Practical foundations (how to choose your next steps, and make your work hold in real life)
Because clarity in the person creates clarity in the work.
Who this is for
Bloom Up is for:
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floral professionals who want cleaner decisions, stronger integrity, and work that holds beyond trends
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floral enthusiasts who want real training, not quick tricks, and who are ready to take their craft seriously
You do not need a business to belong here.
You do need care, curiosity, and a willingness to practice with honesty.
What changes after Bloom Up
You will leave with:
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stronger structure in your designs
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cleaner editing decisions (what to keep, what to remove)
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more trust in your own choices
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a clearer sense of your personal design voice
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a practical plan for what to practice after the masterclass
For professionals, we also cover foundations that support your work in the market.
For enthusiasts, the focus is on direction, practice, and confidence, without pressure.
The Four Pillars
Awareness
Clarity about who you are as a maker, and what your work is here to express.
Skills
Design principles, composition, mechanics, and a repeatable creative process (3FDM).
Experience
Hands-on training, case studies, real feedback, and portfolio-level outcomes.
Exposure
Professional photos, visibility opportunities, and an optional path toward exhibition.
Curriculum
Train the elements and principles that make work feel calm, intentional, and strong.
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Learn what to add
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Learn what to remove
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Learn when it is enough
Design Integrity
Composition and Visual Rhythm
See balance, weight, contrast, and harmony in a practical way.
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Stronger structure
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Cleaner movement
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Clearer focal points
A repeatable method to build out of the box original work without copying trends.
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Find new shapes
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Find flowers that match the design
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Find the mechanics that work
Creative Process (3FDM Strategy)
Case Studies
Real design from Tom, real solutions, and how to think like a designer.
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Materials choices
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Mechanics decisions
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Why it works, and why it doesn’t
Build the inner skill behind strong work: clarity under pressure.
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Your signature becomes visible
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Confidence in your choices
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See what holds you back
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Return to what feels true
Mindset and Personal Development
Business, Communication & Practical Foundations
For professionals and floral enthusiasts, applied differently.
• Professionals: pricing, boundaries, client clarity
• Enthusiasts: focus, direction, practice structure
• A next-step plan that holds after the week
Your work deserves to be seen clearly.
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Presentation
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Professional photo moments
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Next-step direction
Portfolio and Visibility
Download full curriculum here
What’s included
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Small group (max 12). English teaching. In-person in Belgium.
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7 days of immersive training with Tom De Houwer
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Hands-on design training and guided practice
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Curriculum workbook and frameworks
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Professional photography of your work (selected moments)
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Lunches during the training days
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A small group experience and community
Travel and accommodation are not included.
Dates and Location
NEXT MASTERCLASS (BELGIUM)
April 20–26, 2026
July 6–12, 2026
November 9–15, 2026
The call is there to check fit and answer questions.
Dates and logistics
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Duration: 7 days
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Group size: limited (Max. 12, usually 8)
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Location: Antwerp, Belgium
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Dates: February 23 – March 1, 2026
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Language: English
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Price: Four figures ( Exact investment will be shared in the orientation call)
Meet your teacher
Tom De Houwer
Tom is a Belgian floral artist, teacher, and mentor with 25+ years in floral design. His work has been shown internationally, including major exhibitions and large-scale installations. Featured in Saatchi Gallery London. In Bloom Up, he teaches the design principles behind strong work, and the inner clarity that makes those principles usable.
Lived experience, real inspiration
“…the often seemingly elusive creative energy that exists in all of us, is solid and real because it comes from a place of his own lived experience as an artist.”
— Chris, Botanical Artist
South Africa
The work starts with you
“The moment I was in the room I was surprised to see that the main subject of the whole Masterclass (for me) would be MYSELF… and offer us a detailed methodology.”
— Tuba, Floral Designer
Turkey
Clearer direction I and real opportunities afterward
“It’s given me more opportunities to demonstrate and teach workshops. It’s even helped me get grant money.”
— Keith, Floral Designer Demonstrator - USA
Self-reflection changed my direction
“The week of the course I came in skeptical, an independent person who did everything myself… and at that moment the world changed for me.”
— Diederik, Floral Designer & garden center owner
Belgium
The rhythm of beauty
“I think one of the most important things to learn from a teacher is how to grasp the rhythm of beauty & how to design the core concept of beauty, and I think this (learning with Tom) is the place to do this.”
— Tracy, Floral Designer
China
